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Seven Forms of Online Advertising Your Brand Should Be Using

If you are an online retailer, you face a lot of competition. Not just direct competitors. We’re talking about more than 9 million online retailers worldwide. Every one of them is screaming for attention. Learn about online advertising channels your brand can use to cut through the clutter.

Blog

How to Create the Perfect Facebook Advertising Strategy

Last updated: 
September 21, 2022

Facebook is one of the most popular platforms for running ad campaigns. But to take full advantage of it you need a solid Facebook advertising strategy. Otherwise, you could waste your budget. Discover our social media experts' top tips for creating a Facebook ad strategy.

Blog

5 Reasons to Use Video In Your Social Media Campaigns

Last updated: 
September 14, 2022

If you are like 90% of marketers, you already use video in email because of its positive impact on KPIs such as open rates and clicks. But what about video in social media? Discover 5 reasons to start using video in your social media campaigns.

Blog

How to Advertise on Snapchat Effectively

Last updated: 
September 7, 2022

If you haven’t considered using Snapchat to promote your brand, perhaps it is time you did. Snapchat users are 2x as likely to convert from an ad versus other social media and its swipe up rate is 5x greater than the average clickthrough rate of other social media ads. Who is doing all that swiping? Three-quarters of millennials and Gen Z. Learn how to use Snapchat and Snap Ads to promote your brand.

Blog

4 Ways to Increase Your Brand’s Instagram Followers

Last updated: 
August 30, 2022

Instagram is one of the top social media platforms your brand should be using. Its median engagement rate is 1,700% more than Facebook and 3,300% more than a Tweet. But to take advantage of that kind of engagement, you need to build your following. Learn four ways to get started.

Blog

Join Alchemy Worx at Blueshift Engage

Last updated: 
August 29, 2022

Alchemy Worx is pleased to be a sponsor of Blueshift Engage, the conference that helps marketers understand how to deliver connected experiences with accessible AI and intelligence.

Blog

5 Simple Tips for Increasing Facebook Engagement

Last updated: 
August 25, 2022

Engagement is something we’ve frequently talked about as it applies to email. But it is also crucial to social media where interactions are key to growing and maintaining your audience. That’s especially true on Facebook where improving engagement can have a big impact on extending your organic reach and boosting your News Feed placement.

How the Shift in Consumer Sentiment Could Impact Your Holiday Season

Last updated: 
February 22, 2022

Perceptions are changing among consumers across generations regarding spending, the products or services they may purchase and their sentiments about the brands with which they interact. Our panel discusses the survey and offers recommendations.

A Text Away From Higher Revenue: How to drive more sales with SMS

Last updated: 
August 23, 2021

You email your customers, great, but are you texting them? If not, you're leaving revenue on the table. If you are implementing an SMS program but not seeing the return you’d like, well, that might be even worse. In this webinar, we will go over some of the finer points of how to align SMS and email channels to get the most out of your omnichannel messaging.

Email Myths Busted: Email Tips That Work Now!

Last updated: 
March 11, 2021

Watch Jay Schwedelson, Founder of Subjectline.com, and Dela Quist, Founder & CIO at Alchemy Worx, bust the many myths of email marketing. In a joint webinar, Dela and Jay crack open these myths with fine precision and data to back them up!

2020 Holiday Marketing: Episode 3 - Post Black Friday Audience Management

Last updated: 
November 17, 2020

Join Alchemy Worx CEO, Allan Levy, and Chief Innovations Officer, Dela Quist, for episode 3 of our 3 part series on 2020 Holiday Marketing. In this episode, Allan and Dela discuss holiday marketing after Black Friday and how you should manage your audience. Download the full 2020 Holiday Marketing White Paper to learn more!

2020 Holiday Marketing: Episode 2 - Black Friday and Cyber Monday Mailing Timeline

Last updated: 
November 4, 2020

Join Alchemy Worx CEO, Allan Levy, and Chief Innovations Officer, Dela Quist, for episode 2 of our 3 part series on 2020 Holiday Marketing. In this episode, Allan and Dela discuss when, how often, and who you should mail on Black Friday and Cyber Monday. Download the full 2020 Holiday Marketing White Paper to learn more!

2020 Holiday Marketing: Episode 1 - Prepping Your Audience for the Holiday Season

Last updated: 
October 23, 2020

Join Alchemy Worx CEO, Allan Levy, and Chief Innovations Officer, Dela Quist, for episode 1 of our 3 part series on 2020 Holiday Marketing. We’ve put together a comprehensive guide to navigating audience management, including tactics you can use now to start this radically different holiday season out strong. Download the full 2020 Holiday Marketing White Paper now!

Life After Lockdown: Preparing Your Business for a Post-Pandemic World

Last updated: 
June 15, 2020

As many states start to lift social distancing restrictions, Michelle Casey, Alchemy Worx’s Vice President of Strategy, hosts a panel to discuss how businesses are preparing for emergence. Michelle is joined by Karen DiClemente, Senior Director of Strategy at Listrak, Al Falack, Vice President at Cookies Kids, and Michael Klein, Director of Marketing & SEO at The RTA Store. Watch the vodcast to learn exactly how brands are using performance data to adapt their marketing strategies for a post-pandemic world.

Leveraging the Lockdown

Last updated: 
May 27, 2020

Allan Levy, CEO of Alchemy Worx, and David Campbell, Co-Founder and CEO of Tropic, discuss how businesses should approach 2021 budgeting and how to get more value added by resizing your tech stack. Allan and David touch on the long term implication of bankruptcies, and how to build a dynamic business structure that can adapt to change.

Responding to Coronavirus, Not COVID, With Email Marketing

Last updated: 
May 27, 2020

Dela Quist, Founder of Alchemy Worx, and Gabe Macaluso, Director of Customer Success at Omnisend, come together to discuss what the two companies have been seeing in response to the Coronavirus. Dela and Gabe look into what has worked, but also where brands have missed the clear opportunity.

Building Consumer Relationships Before and After Lockdown

Last updated: 
May 27, 2020

With everything changing due to the impact of COVID-19, Allan Levy, Alchemy Worx’s Chief Executive Officer, hosts a panel to discuss how brands are building relationships with their customers and prospects. Allan is joined by Houman Akhavan, Chief Marketing Officer at US Auto Parts, Fred Hernandez, Director of Marketing at PRO Compression, and Josh Francia, Chief Growth Officer at Blueshift. Watch the vodcast to learn exactly how these companies responded and flourished during these unconventional times.

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