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Why Halloween Is Important for Your Holiday Success (It’s Not What You Think)

Halloween is sometimes overlooked by marketers who are focused on the major sales events that follow in November and December. However, Halloween generates high levels of engagement providing marketers with a great opportunity to reactivate customers ahead of the bigger holidays to come.

Blog

Chad S. White Offers Insights on the 2021 Alchemy Worx Consumer Survey

Last updated: 
October 20, 2021

Apple’s Mail Privacy Protection and the ongoing debates around online privacy have raised questions about whether consumers are aware that marketers are tracking their email, web, and purchase behaviors.

Blog

Komal Helyer Offers Insights on the 2021 Alchemy Worx Consumer Survey

Last updated: 
October 20, 2021

Maslow’s Hierarchy of needs is used regularly to explain human behavior. In or out of a crisis this methodology can explain why consumers behave as they do. It is interesting to see that the Alchemy Worx Consumer Survey reinforces the messaging behind the approach by Maslow.

Blog

Andrew Kordek Offers Insights on the 2021 Alchemy Worx Consumer Survey

Last updated: 
October 20, 2021

In the last several years, there has been a seismic shift in consumer attitudes towards spending money. Pre-Covid, consumer confidence was high, spending was plentiful, and the global economy flourished. Mid and PostCovid, we hear the words "hesitant," "cautious," and"mindful."

Blog

Dr. Ada Barlatt Offers Insights on the 2021 Alchemy Worx Consumer Survey

Last updated: 
October 20, 2021

No matter who your subscribers are, people expect brands and companies to be truthful, relevant and honest in their communications.

Blog

Industry Panel Discusses Alchemy Worx 2021 Consumer Survey

Last updated: 
October 18, 2021

We convened a panel to get their insights on our latest consumer survey with a view toward understanding the key factors currently motivating spending behavior and brand interactions. Check out the highlights and register for a live webinar featuring the panel.

Blog

Fourth Quarter Spending Considerations

Last updated: 
September 30, 2021

The fourth quarter is upon us so it's time to plan how to invest any remaining marketing dollars to maximize your year-end effort. Check out some project recommendations based on a variety of budget sizes.

A Text Away From Higher Revenue: How to drive more sales with SMS

Last updated: 
August 23, 2021

You email your customers, great, but are you texting them? If not, you're leaving revenue on the table. If you are implementing an SMS program but not seeing the return you’d like, well, that might be even worse. In this webinar, we will go over some of the finer points of how to align SMS and email channels to get the most out of your omnichannel messaging.

Email Myths Busted: Email Tips That Work Now!

Last updated: 
March 11, 2021

Watch Jay Schwedelson, Founder of Subjectline.com, and Dela Quist, Founder & CIO at Alchemy Worx, bust the many myths of email marketing. In a joint webinar, Dela and Jay crack open these myths with fine precision and data to back them up!

2020 Holiday Marketing: Episode 3 - Post Black Friday Audience Management

Last updated: 
November 17, 2020

Join Alchemy Worx CEO, Allan Levy, and Chief Innovations Officer, Dela Quist, for episode 3 of our 3 part series on 2020 Holiday Marketing. In this episode, Allan and Dela discuss holiday marketing after Black Friday and how you should manage your audience. Download the full 2020 Holiday Marketing White Paper to learn more!

2020 Holiday Marketing: Episode 2 - Black Friday and Cyber Monday Mailing Timeline

Last updated: 
November 4, 2020

Join Alchemy Worx CEO, Allan Levy, and Chief Innovations Officer, Dela Quist, for episode 2 of our 3 part series on 2020 Holiday Marketing. In this episode, Allan and Dela discuss when, how often, and who you should mail on Black Friday and Cyber Monday. Download the full 2020 Holiday Marketing White Paper to learn more!

2020 Holiday Marketing: Episode 1 - Prepping Your Audience for the Holiday Season

Last updated: 
October 23, 2020

Join Alchemy Worx CEO, Allan Levy, and Chief Innovations Officer, Dela Quist, for episode 1 of our 3 part series on 2020 Holiday Marketing. We’ve put together a comprehensive guide to navigating audience management, including tactics you can use now to start this radically different holiday season out strong. Download the full 2020 Holiday Marketing White Paper now!

Life After Lockdown: Preparing Your Business for a Post-Pandemic World

Last updated: 
June 15, 2020

As many states start to lift social distancing restrictions, Michelle Casey, Alchemy Worx’s Vice President of Strategy, hosts a panel to discuss how businesses are preparing for emergence. Michelle is joined by Karen DiClemente, Senior Director of Strategy at Listrak, Al Falack, Vice President at Cookies Kids, and Michael Klein, Director of Marketing & SEO at The RTA Store. Watch the vodcast to learn exactly how brands are using performance data to adapt their marketing strategies for a post-pandemic world.

Leveraging the Lockdown

Last updated: 
May 27, 2020

Allan Levy, CEO of Alchemy Worx, and David Campbell, Co-Founder and CEO of Tropic, discuss how businesses should approach 2021 budgeting and how to get more value added by resizing your tech stack. Allan and David touch on the long term implication of bankruptcies, and how to build a dynamic business structure that can adapt to change.

Responding to Coronavirus, Not COVID, With Email Marketing

Last updated: 
May 27, 2020

Dela Quist, Founder of Alchemy Worx, and Gabe Macaluso, Director of Customer Success at Omnisend, come together to discuss what the two companies have been seeing in response to the Coronavirus. Dela and Gabe look into what has worked, but also where brands have missed the clear opportunity.

Building Consumer Relationships Before and After Lockdown

Last updated: 
May 27, 2020

With everything changing due to the impact of COVID-19, Allan Levy, Alchemy Worx’s Chief Executive Officer, hosts a panel to discuss how brands are building relationships with their customers and prospects. Allan is joined by Houman Akhavan, Chief Marketing Officer at US Auto Parts, Fred Hernandez, Director of Marketing at PRO Compression, and Josh Francia, Chief Growth Officer at Blueshift. Watch the vodcast to learn exactly how these companies responded and flourished during these unconventional times.

Messaging The Stimulus And Upcoming Holidays

Last updated: 
May 27, 2020

Hosted by Allan Levy, Alchemy Worx’s Chief Executive Officer, this podcast examines how brands are reacting to the stimulus check and what they can do to optimize the moms, dads, and grads period of the calendar. Tom Buchok, Chief Executive Officer of MailCharts, and Josh Francia, Chief Growth Officer of Blueshift, join Allan to go over what they are seeing across their many clients. These industry experts are able to analyze the data from thousands of clients to give recommendations on how to position yourself to make the most money in this uncharted territory.

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