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March 2021 Email Marketing Calendar
Calendar planning for March? Don't forget to add these holidays to the mix next month! Read now to get your creative juices flowing on ways to promote.
Creatives of the Month: January 2021
Check out our favorite client creatives of the month and get inspired for your next campaign!
Top Email Design Trends for 2021
As we scale to more sophisticated audience targeting, using automation and machine learning, we’ll also need to develop smarter customer journeys that will drive engagement for a 2021 customer. Great design can help translate a highly personalized experience that's both memorable and effective.
2020 Holiday Marketing White Paper
Download the Alchemy Worx 2020 Holiday Marketing White Paper!
What Constitutes Good Multi-Channel Messaging & Why Isn't Everyone Doing It?
During a panel discussion I took part in recently, an audience member asked which companies did the panel think are doing a good job of multi-channel messaging. I thought it was an interesting question because unless you are armed with a knowledge of what data is being used and how it is used, it is a difficult question to answer without being subjective. It also begs the question, what does good multi-channel messaging look like?
COVID-19 or Coronavirus: Which is worse in a Subject Line?
As the current crises began to unfold, I was interested to note that while we started out by calling the disease Coronavirus the name COVID-19 began emerge as the favorite among email marketers for use in Subject Lines (SL). So, a couple of days ago I decided to dig into the Touchstone - which uses Machine Learning to predict Open Rates - to see if I could learn anything of value.
List with a Twist: 50 Creative Tips for Gathering Customer Emails (Via Vertical Response)
If you don’t have a strong email list for your customer base, you’re missing out on a great marketing tool that’s both reliable and free.
2020 Holiday Marketing: Episode 3 - Post Black Friday Audience Management
Join Alchemy Worx CEO, Allan Levy, and Chief Innovations Officer, Dela Quist, for episode 3 of our 3 part series on 2020 Holiday Marketing. In this episode, Allan and Dela discuss holiday marketing after Black Friday and how you should manage your audience. Download the full 2020 Holiday Marketing White Paper to learn more!
2020 Holiday Marketing: Episode 2 - Black Friday and Cyber Monday Mailing Timeline
Join Alchemy Worx CEO, Allan Levy, and Chief Innovations Officer, Dela Quist, for episode 2 of our 3 part series on 2020 Holiday Marketing. In this episode, Allan and Dela discuss when, how often, and who you should mail on Black Friday and Cyber Monday. Download the full 2020 Holiday Marketing White Paper to learn more!
2020 Holiday Marketing: Episode 1 - Prepping Your Audience for the Holiday Season
Join Alchemy Worx CEO, Allan Levy, and Chief Innovations Officer, Dela Quist, for episode 1 of our 3 part series on 2020 Holiday Marketing. We’ve put together a comprehensive guide to navigating audience management, including tactics you can use now to start this radically different holiday season out strong. Download the full 2020 Holiday Marketing White Paper now!
Life After Lockdown: Preparing Your Business for a Post-Pandemic World
As many states start to lift social distancing restrictions, Michelle Casey, Alchemy Worx’s Vice President of Strategy, hosts a panel to discuss how businesses are preparing for emergence. Michelle is joined by Karen DiClemente, Senior Director of Strategy at Listrak, Al Falack, Vice President at Cookies Kids, and Michael Klein, Director of Marketing & SEO at The RTA Store. Watch the vodcast to learn exactly how brands are using performance data to adapt their marketing strategies for a post-pandemic world.
Leveraging the Lockdown
Allan Levy, CEO of Alchemy Worx, and David Campbell, Co-Founder and CEO of Tropic, discuss how businesses should approach 2021 budgeting and how to get more value added by resizing your tech stack. Allan and David touch on the long term implication of bankruptcies, and how to build a dynamic business structure that can adapt to change.
Responding to Coronavirus, Not COVID, With Email Marketing
Dela Quist, Founder of Alchemy Worx, and Gabe Macaluso, Director of Customer Success at Omnisend, come together to discuss what the two companies have been seeing in response to the Coronavirus. Dela and Gabe look into what has worked, but also where brands have missed the clear opportunity.
Building Consumer Relationships Before and After Lockdown
With everything changing due to the impact of COVID-19, Allan Levy, Alchemy Worx’s Chief Executive Officer, hosts a panel to discuss how brands are building relationships with their customers and prospects. Allan is joined by Houman Akhavan, Chief Marketing Officer at US Auto Parts, Fred Hernandez, Director of Marketing at PRO Compression, and Josh Francia, Chief Growth Officer at Blueshift. Watch the vodcast to learn exactly how these companies responded and flourished during these unconventional times.
Messaging The Stimulus And Upcoming Holidays
Hosted by Allan Levy, Alchemy Worx’s Chief Executive Officer, this podcast examines how brands are reacting to the stimulus check and what they can do to optimize the moms, dads, and grads period of the calendar. Tom Buchok, Chief Executive Officer of MailCharts, and Josh Francia, Chief Growth Officer of Blueshift, join Allan to go over what they are seeing across their many clients. These industry experts are able to analyze the data from thousands of clients to give recommendations on how to position yourself to make the most money in this uncharted territory.
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