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Dela Quist Named ANA EEC Email Marketer Thought Leader of the Year
The ANA Email Experience Council has named Dela Quist, Alchemy Worx CMO, as its 2022 Email Marketer Thought Leader of the Year.
Time's Up for Countdown Timers
Open rate tracking wasn't the only thing affected by iOS 15. Learn about the impact on countdown timers and a simple but effective solution.
Make Self-Love Part of Your Valentine's Day Marketing
The importance of being authentic in email at Valentine's Day
Brands that want to make the most out of Valentine's Day should focus on building authentic relationships through email marketing
Authenticity In Action
Learn how living your core values every day can boost your brand's authenticity.
The Knowledge House
Charitable giving is an opportunity for brands to demonstrate authenticity by supporting organizations and causes that align with their core values. While financial aid is great, it is just as important to offer leadership, mentorship, and kindness to elevate those less fortunate.
Let's Be Authentic About Personalization
As email marketers, we all know the value of personalization, but what about authenticity? Understanding the difference between the two and taking steps to make your customer interactions more authentic is crucial.
How the Shift in Consumer Sentiment Could Impact Your Holiday Season
Perceptions are changing among consumers across generations regarding spending, the products or services they may purchase and their sentiments about the brands with which they interact. Our panel discusses the survey and offers recommendations.
A Text Away From Higher Revenue: How to drive more sales with SMS
You email your customers, great, but are you texting them? If not, you're leaving revenue on the table. If you are implementing an SMS program but not seeing the return you’d like, well, that might be even worse. In this webinar, we will go over some of the finer points of how to align SMS and email channels to get the most out of your omnichannel messaging.
Email Myths Busted: Email Tips That Work Now!
Watch Jay Schwedelson, Founder of Subjectline.com, and Dela Quist, Founder & CIO at Alchemy Worx, bust the many myths of email marketing. In a joint webinar, Dela and Jay crack open these myths with fine precision and data to back them up!
2020 Holiday Marketing: Episode 3 - Post Black Friday Audience Management
Join Alchemy Worx CEO, Allan Levy, and Chief Innovations Officer, Dela Quist, for episode 3 of our 3 part series on 2020 Holiday Marketing. In this episode, Allan and Dela discuss holiday marketing after Black Friday and how you should manage your audience. Download the full 2020 Holiday Marketing White Paper to learn more!
2020 Holiday Marketing: Episode 2 - Black Friday and Cyber Monday Mailing Timeline
Join Alchemy Worx CEO, Allan Levy, and Chief Innovations Officer, Dela Quist, for episode 2 of our 3 part series on 2020 Holiday Marketing. In this episode, Allan and Dela discuss when, how often, and who you should mail on Black Friday and Cyber Monday. Download the full 2020 Holiday Marketing White Paper to learn more!
2020 Holiday Marketing: Episode 1 - Prepping Your Audience for the Holiday Season
Join Alchemy Worx CEO, Allan Levy, and Chief Innovations Officer, Dela Quist, for episode 1 of our 3 part series on 2020 Holiday Marketing. We’ve put together a comprehensive guide to navigating audience management, including tactics you can use now to start this radically different holiday season out strong. Download the full 2020 Holiday Marketing White Paper now!
Life After Lockdown: Preparing Your Business for a Post-Pandemic World
As many states start to lift social distancing restrictions, Michelle Casey, Alchemy Worx’s Vice President of Strategy, hosts a panel to discuss how businesses are preparing for emergence. Michelle is joined by Karen DiClemente, Senior Director of Strategy at Listrak, Al Falack, Vice President at Cookies Kids, and Michael Klein, Director of Marketing & SEO at The RTA Store. Watch the vodcast to learn exactly how brands are using performance data to adapt their marketing strategies for a post-pandemic world.
Leveraging the Lockdown
Allan Levy, CEO of Alchemy Worx, and David Campbell, Co-Founder and CEO of Tropic, discuss how businesses should approach 2021 budgeting and how to get more value added by resizing your tech stack. Allan and David touch on the long term implication of bankruptcies, and how to build a dynamic business structure that can adapt to change.
Responding to Coronavirus, Not COVID, With Email Marketing
Dela Quist, Founder of Alchemy Worx, and Gabe Macaluso, Director of Customer Success at Omnisend, come together to discuss what the two companies have been seeing in response to the Coronavirus. Dela and Gabe look into what has worked, but also where brands have missed the clear opportunity.
Building Consumer Relationships Before and After Lockdown
With everything changing due to the impact of COVID-19, Allan Levy, Alchemy Worx’s Chief Executive Officer, hosts a panel to discuss how brands are building relationships with their customers and prospects. Allan is joined by Houman Akhavan, Chief Marketing Officer at US Auto Parts, Fred Hernandez, Director of Marketing at PRO Compression, and Josh Francia, Chief Growth Officer at Blueshift. Watch the vodcast to learn exactly how these companies responded and flourished during these unconventional times.
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