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What Constitutes Good Multi-Channel Messaging & Why Isn't Everyone Doing It?

During a panel discussion I took part in recently, an audience member asked which companies did the panel think are doing a good job of multi-channel messaging. I thought it was an interesting question because unless you are armed with a knowledge of what data is being used and how it is used, it is a difficult question to answer without being subjective. It also begs the question, what does good multi-channel messaging look like?

Blog

COVID-19 or Coronavirus: Which is worse in a Subject Line?

Last updated: 
July 9, 2020

As the current crises began to unfold, I was interested to note that while we started out by calling the disease Coronavirus the name COVID-19 began emerge as the favorite among email marketers for use in Subject Lines (SL). So, a couple of days ago I decided to dig into the Touchstone - which uses Machine Learning to predict Open Rates - to see if I could learn anything of value.

Blog

List with a Twist: 50 Creative Tips for Gathering Customer Emails (Via Vertical Response)

Last updated: 
April 30, 2020

If you don’t have a strong email list for your customer base, you’re missing out on a great marketing tool that’s both reliable and free.

Blog

Email Engagement Rates Are Improving Despite Significant Increases In Volume (Via Adotas)

Last updated: 
April 30, 2020

Email volume during Q3 2015 & the 2015 holiday season is up 25% over 2014. New research from Experian Marketing Services, a data-driven marketing and cloud-based marketing technology company, shows that during Q3 2015 email volume rose 24.8%, year over year, while engagement rates matched or were above those in Q3 2014. The Experian Marketing Services’ Q3 2015 Email Benchmark Reportnoted:

Blog

The Triumph of Email: Why does one of the world’s most reviled technologies keep winning? (Via The Atlantic)

Last updated: 
April 30, 2020

Email, ughhhh. There is too much of it, and the wrong kind of it, from the wrong people. When people aren’t hating their inboxes out loud, they are quietly emailing to say that they’re sorry for replying so late, and for all the typos, and for missing your earlier note, and for forgetting to turn off auto-reply, and for sending this from their mobile device, and for writing too long, and for bothering you at all.

Blog

Stop Making These Email Marketing Mistakes (Via Beyond The Hedge)

Last updated: 
April 30, 2020

According to recent statistics, over 100 billion emails are sent and received every day. From business communications, to letters from aunts, spam and automated mailing lists, inboxes are crammed with digital deliveries.

Blog

How to Write Catchy E-mail Subject Lines and Increase Open Rates (Via MailMunch)

Last updated: 
June 17, 2020

Your e-mail subject line is the most important part of your entire e-mail. It will determine whether or not that e-mail gets opened. If you do it right – more people will open your e-mails and, luckily, you will get higher click-through rates, traffic and sales from your e-mail marketing campaigns. If you do it wrong – people won’t open your e-mails and you will fail to lead to your website and convert them into customers. Since this element is so critical for the success of your business, we decided to create an entire post on the topic and teach you how to write catchy e-mail subject lines.

Life After Lockdown: Preparing Your Business for a Post-Pandemic World

Last updated: 
June 15, 2020

As many states start to lift social distancing restrictions, Michelle Casey, Alchemy Worx’s Vice President of Strategy, hosts a panel to discuss how businesses are preparing for emergence. Michelle is joined by Karen DiClemente, Senior Director of Strategy at Listrak, Al Falack, Vice President at Cookies Kids, and Michael Klein, Director of Marketing & SEO at The RTA Store. Watch the vodcast to learn exactly how brands are using performance data to adapt their marketing strategies for a post-pandemic world.

Leveraging the Lockdown

Last updated: 
May 27, 2020

Allan Levy, CEO of Alchemy Worx, and David Campbell, Co-Founder and CEO of Tropic, discuss how businesses should approach 2021 budgeting and how to get more value added by resizing your tech stack. Allan and David touch on the long term implication of bankruptcies, and how to build a dynamic business structure that can adapt to change.

Responding to Coronavirus, Not COVID, With Email Marketing

Last updated: 
May 27, 2020

Dela Quist, Founder of Alchemy Worx, and Gabe Macaluso, Director of Customer Success at Omnisend, come together to discuss what the two companies have been seeing in response to the Coronavirus. Dela and Gabe look into what has worked, but also where brands have missed the clear opportunity.

Building Consumer Relationships Before and After Lockdown

Last updated: 
May 27, 2020

With everything changing due to the impact of COVID-19, Allan Levy, Alchemy Worx’s Chief Executive Officer, hosts a panel to discuss how brands are building relationships with their customers and prospects. Allan is joined by Houman Akhavan, Chief Marketing Officer at US Auto Parts, Fred Hernandez, Director of Marketing at PRO Compression, and Josh Francia, Chief Growth Officer at Blueshift. Watch the vodcast to learn exactly how these companies responded and flourished during these unconventional times.

Messaging The Stimulus And Upcoming Holidays

Last updated: 
May 27, 2020

Hosted by Allan Levy, Alchemy Worx’s Chief Executive Officer, this podcast examines how brands are reacting to the stimulus check and what they can do to optimize the moms, dads, and grads period of the calendar. Tom Buchok, Chief Executive Officer of MailCharts, and Josh Francia, Chief Growth Officer of Blueshift, join Allan to go over what they are seeing across their many clients. These industry experts are able to analyze the data from thousands of clients to give recommendations on how to position yourself to make the most money in this uncharted territory.

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