Resources

Our latest news

Blog

Need a Little Inspiration for Mother's Day?

How should you approach Mother's Day? We've got all your marketing tips and strategies in one spot!

Blog

Email Myths Busted: Are Short Subject Lines Actually Better?

Last updated: 
March 25, 2021

What makes a subject line “short”? Is it 25 characters, 50 characters, 75 characters? It’s assumed that there is a defined number that makes a subject line long or short. In general, people believe that less than 25 characters is short and more than 75 characters is long. So, does length matter? The answer is yes, but it depends on what’s in the subject line.

Blog

Celebrating Women: An Interview With Michelle Casey, Vice President of Strategy at Alchemy Worx

Last updated: 
March 11, 2021

We are continuing to celebrate women here at Alchemy Worx. This past International Women's Day we discussed the importance of the day with Michelle Casey, our VP of Strategy.

Blog

March 2021 Email Marketing Calendar

Last updated: 
February 16, 2021

Calendar planning for March? Don't forget to add these holidays to the mix next month! Read now to get your creative juices flowing on ways to promote.

Blog

Creatives of the Month: January 2021

Last updated: 
February 9, 2021

Check out our favorite client creatives of the month and get inspired for your next campaign!

Blog

Top Email Design Trends for 2021

Last updated: 
February 4, 2021

As we scale to more sophisticated audience targeting, using automation and machine learning, we’ll also need to develop smarter customer journeys that will drive engagement for a 2021 customer. Great design can help translate a highly personalized experience that's both memorable and effective.

Blog

2020 Holiday Marketing White Paper

Last updated: 
December 4, 2020

Download the Alchemy Worx 2020 Holiday Marketing White Paper!

Email Myths Busted: Email Tips That Work Now!

Last updated: 
March 11, 2021

Watch Jay Schwedelson, Founder of Subjectline.com, and Dela Quist, Founder & CIO at Alchemy Worx, bust the many myths of email marketing. In a joint webinar, Dela and Jay crack open these myths with fine precision and data to back them up!

2020 Holiday Marketing: Episode 3 - Post Black Friday Audience Management

Last updated: 
November 17, 2020

Join Alchemy Worx CEO, Allan Levy, and Chief Innovations Officer, Dela Quist, for episode 3 of our 3 part series on 2020 Holiday Marketing. In this episode, Allan and Dela discuss holiday marketing after Black Friday and how you should manage your audience. Download the full 2020 Holiday Marketing White Paper to learn more!

2020 Holiday Marketing: Episode 2 - Black Friday and Cyber Monday Mailing Timeline

Last updated: 
November 4, 2020

Join Alchemy Worx CEO, Allan Levy, and Chief Innovations Officer, Dela Quist, for episode 2 of our 3 part series on 2020 Holiday Marketing. In this episode, Allan and Dela discuss when, how often, and who you should mail on Black Friday and Cyber Monday. Download the full 2020 Holiday Marketing White Paper to learn more!

2020 Holiday Marketing: Episode 1 - Prepping Your Audience for the Holiday Season

Last updated: 
October 23, 2020

Join Alchemy Worx CEO, Allan Levy, and Chief Innovations Officer, Dela Quist, for episode 1 of our 3 part series on 2020 Holiday Marketing. We’ve put together a comprehensive guide to navigating audience management, including tactics you can use now to start this radically different holiday season out strong. Download the full 2020 Holiday Marketing White Paper now!

Life After Lockdown: Preparing Your Business for a Post-Pandemic World

Last updated: 
June 15, 2020

As many states start to lift social distancing restrictions, Michelle Casey, Alchemy Worx’s Vice President of Strategy, hosts a panel to discuss how businesses are preparing for emergence. Michelle is joined by Karen DiClemente, Senior Director of Strategy at Listrak, Al Falack, Vice President at Cookies Kids, and Michael Klein, Director of Marketing & SEO at The RTA Store. Watch the vodcast to learn exactly how brands are using performance data to adapt their marketing strategies for a post-pandemic world.

Leveraging the Lockdown

Last updated: 
May 27, 2020

Allan Levy, CEO of Alchemy Worx, and David Campbell, Co-Founder and CEO of Tropic, discuss how businesses should approach 2021 budgeting and how to get more value added by resizing your tech stack. Allan and David touch on the long term implication of bankruptcies, and how to build a dynamic business structure that can adapt to change.

Responding to Coronavirus, Not COVID, With Email Marketing

Last updated: 
May 27, 2020

Dela Quist, Founder of Alchemy Worx, and Gabe Macaluso, Director of Customer Success at Omnisend, come together to discuss what the two companies have been seeing in response to the Coronavirus. Dela and Gabe look into what has worked, but also where brands have missed the clear opportunity.

Building Consumer Relationships Before and After Lockdown

Last updated: 
May 27, 2020

With everything changing due to the impact of COVID-19, Allan Levy, Alchemy Worx’s Chief Executive Officer, hosts a panel to discuss how brands are building relationships with their customers and prospects. Allan is joined by Houman Akhavan, Chief Marketing Officer at US Auto Parts, Fred Hernandez, Director of Marketing at PRO Compression, and Josh Francia, Chief Growth Officer at Blueshift. Watch the vodcast to learn exactly how these companies responded and flourished during these unconventional times.

Messaging The Stimulus And Upcoming Holidays

Last updated: 
May 27, 2020

Hosted by Allan Levy, Alchemy Worx’s Chief Executive Officer, this podcast examines how brands are reacting to the stimulus check and what they can do to optimize the moms, dads, and grads period of the calendar. Tom Buchok, Chief Executive Officer of MailCharts, and Josh Francia, Chief Growth Officer of Blueshift, join Allan to go over what they are seeing across their many clients. These industry experts are able to analyze the data from thousands of clients to give recommendations on how to position yourself to make the most money in this uncharted territory.

Schedule a Call

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.