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Allan Levy of Alchemy Worx: Five Things You Need To Be A Highly Effective Leader During Turbulent Times

Take a moment to read this tell-all interview as Allan Levy, our CEO discusses his secret sauce to being a successful leader. Also, find out the mistake he made when first starting out and how he quickly turned it around!

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Consumer Communication: Online Retail’s Real Challenge Post-Lockdown

Last updated: 
April 22, 2021

2020 presented challenge after challenge for the retail industry. While COVID-related online shopping resulted in an estimated revenue boost of $175 billion, the industry itself took a loss, with total sales dropping 10.5 percent — a number not seen since 2016.

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Email Marketing: 4 quick case studies to help you get higher open rates and more online sales

Last updated: 
March 18, 2021

Email marketing can be monotonous for the marketer – day after day after day, come up with another valuable email for your audience. To help you break free from the monotony and get your next great email marketing idea, step away from the email service provider or marketing automation platform for just a moment and read on for examples from Adorama, a job search website for voiceover actors, farm, and software platform.

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PPP Covid-19 Relief Initiative Is Adjusted to Attract the Smallest Businesses

Last updated: 
March 10, 2021

Allan Levy Featured in Wall Street Journal Article

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Allan Levy Featured in DotCom Magazine's Entrepreneur Spotlight Series

Last updated: 
April 28, 2021

Check out Allan Levy, CEO of Alchemy Worx, on DotCom Magazine's Entrepreneur Spotlight Series. Allan, “The King of Messaging”, speaks to how our audience management system can activate your customers and keep them engaged.

PR

Ahem, RFM: Don't Forget The Direct Mail Verities When Doing Your Email Marketing

Last updated: 
December 23, 2020

Ray Schultz highlights Alchemy Worx 2020 Holiday Marketing White Paper in MediaPost article.

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Email Marketing is Color Blind: A Call for Change

Last updated: 
November 6, 2020

This article is part of a larger series that focuses on diversity and equity in marketing through the amplification of Black and racially diverse authors.

Email Myths Busted: Email Tips That Work Now!

Last updated: 
March 11, 2021

Watch Jay Schwedelson, Founder of Subjectline.com, and Dela Quist, Founder & CIO at Alchemy Worx, bust the many myths of email marketing. In a joint webinar, Dela and Jay crack open these myths with fine precision and data to back them up!

2020 Holiday Marketing: Episode 3 - Post Black Friday Audience Management

Last updated: 
November 17, 2020

Join Alchemy Worx CEO, Allan Levy, and Chief Innovations Officer, Dela Quist, for episode 3 of our 3 part series on 2020 Holiday Marketing. In this episode, Allan and Dela discuss holiday marketing after Black Friday and how you should manage your audience. Download the full 2020 Holiday Marketing White Paper to learn more!

2020 Holiday Marketing: Episode 2 - Black Friday and Cyber Monday Mailing Timeline

Last updated: 
November 4, 2020

Join Alchemy Worx CEO, Allan Levy, and Chief Innovations Officer, Dela Quist, for episode 2 of our 3 part series on 2020 Holiday Marketing. In this episode, Allan and Dela discuss when, how often, and who you should mail on Black Friday and Cyber Monday. Download the full 2020 Holiday Marketing White Paper to learn more!

2020 Holiday Marketing: Episode 1 - Prepping Your Audience for the Holiday Season

Last updated: 
October 23, 2020

Join Alchemy Worx CEO, Allan Levy, and Chief Innovations Officer, Dela Quist, for episode 1 of our 3 part series on 2020 Holiday Marketing. We’ve put together a comprehensive guide to navigating audience management, including tactics you can use now to start this radically different holiday season out strong. Download the full 2020 Holiday Marketing White Paper now!

Life After Lockdown: Preparing Your Business for a Post-Pandemic World

Last updated: 
June 15, 2020

As many states start to lift social distancing restrictions, Michelle Casey, Alchemy Worx’s Vice President of Strategy, hosts a panel to discuss how businesses are preparing for emergence. Michelle is joined by Karen DiClemente, Senior Director of Strategy at Listrak, Al Falack, Vice President at Cookies Kids, and Michael Klein, Director of Marketing & SEO at The RTA Store. Watch the vodcast to learn exactly how brands are using performance data to adapt their marketing strategies for a post-pandemic world.

Leveraging the Lockdown

Last updated: 
May 27, 2020

Allan Levy, CEO of Alchemy Worx, and David Campbell, Co-Founder and CEO of Tropic, discuss how businesses should approach 2021 budgeting and how to get more value added by resizing your tech stack. Allan and David touch on the long term implication of bankruptcies, and how to build a dynamic business structure that can adapt to change.

Responding to Coronavirus, Not COVID, With Email Marketing

Last updated: 
May 27, 2020

Dela Quist, Founder of Alchemy Worx, and Gabe Macaluso, Director of Customer Success at Omnisend, come together to discuss what the two companies have been seeing in response to the Coronavirus. Dela and Gabe look into what has worked, but also where brands have missed the clear opportunity.

Building Consumer Relationships Before and After Lockdown

Last updated: 
May 27, 2020

With everything changing due to the impact of COVID-19, Allan Levy, Alchemy Worx’s Chief Executive Officer, hosts a panel to discuss how brands are building relationships with their customers and prospects. Allan is joined by Houman Akhavan, Chief Marketing Officer at US Auto Parts, Fred Hernandez, Director of Marketing at PRO Compression, and Josh Francia, Chief Growth Officer at Blueshift. Watch the vodcast to learn exactly how these companies responded and flourished during these unconventional times.

Messaging The Stimulus And Upcoming Holidays

Last updated: 
May 27, 2020

Hosted by Allan Levy, Alchemy Worx’s Chief Executive Officer, this podcast examines how brands are reacting to the stimulus check and what they can do to optimize the moms, dads, and grads period of the calendar. Tom Buchok, Chief Executive Officer of MailCharts, and Josh Francia, Chief Growth Officer of Blueshift, join Allan to go over what they are seeing across their many clients. These industry experts are able to analyze the data from thousands of clients to give recommendations on how to position yourself to make the most money in this uncharted territory.

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