Remember RFM? That acronym, which stands for Recency-Frequency-Monetary, was the bedrock of direct-mail targeting.
Things are more complicated now. But those variables could still serve as a foundation for customer engagement online, along with cadencing, according to CRM Strategies for the Holidays, a paper by AlchemyWorx.
Let’s say you’re lacking a proper CDP and can’t delve too much into browsing history, demographics, location or other considerations. It would be a good idea to focus on:
Read the full article by Media Post here.