If your brand hasn’t migrated to GA4 yet, this weekend is it. Take a deep dive into the changes to watch out for when in your direct marketing results as a result of GA4.
Bebe is women’s retail brand offering chic and contemporary fashion apparel and accessories. Founded in 1976 as a bricks and mortar company, it recently transitioned
Alchemy Worx Building on Strategy Powerhouse Adds Amy Adlerstein as Strategy Manager (April 8, 2023, New York, NY), Alchemy Worx, the experts in driving CRM
If your brand hasn’t migrated to GA4 yet, this weekend is it. Take a deep dive into the changes to watch out for when in your direct marketing results as a result of GA4.
Bebe is women’s retail brand offering chic and contemporary fashion apparel and accessories. Founded in 1976 as a bricks and mortar company, it recently transitioned
Alchemy Worx Building on Strategy Powerhouse Adds Amy Adlerstein as Strategy Manager (April 8, 2023, New York, NY), Alchemy Worx, the experts in driving CRM
Last updated: Oct 18, 2016 admin
To video or not to video… can an email with video imagery improve views of video content? We ran a test using our regular Dela-Vision content called ‘Talking Email’, sending the email with and without video imagery. Our aim was to see whether it really had a positive impact on clicks.
Which do you think generated more clicks?
Sometimes, the most obscure references—okay, maybe not so obscure, depending on your ageand experience with digital communications—can trigger a response in email marketing.In this case, it’s the number 143. Lighthouses
When a campaign involves cascading offers, does presenting them in ascending vs. descending order make a difference? Yes, according to tests done by Alchemy Worx on behalf of cosmetics company