Last week, Alexandre Yale, head of analytics for Alchemy Worx shared a view of the approach we take towards segmentation. We call it Audience Management.
How one business didn’t just survive – it flourished with Audience Management. The Covid-19 pandemic has presented an unprecedented test for businesses. Given the uncertainty
We are so pleased and honored to hear that MediaPost EIS has announced that our teams at Dr. Scholl’s and Alchemy Worx are finalists for
Last week, Alexandre Yale, head of analytics for Alchemy Worx shared a view of the approach we take towards segmentation. We call it Audience Management.
How one business didn’t just survive – it flourished with Audience Management. The Covid-19 pandemic has presented an unprecedented test for businesses. Given the uncertainty
We are so pleased and honored to hear that MediaPost EIS has announced that our teams at Dr. Scholl’s and Alchemy Worx are finalists for
Last updated: Oct 18, 2016 admin
Including images in HTML email tends to boost response, right?
Here at Alchemy Worx we’ve always thought so. But now we’ve decided to put our money where our mouth is and put our theory to the test…
So you tell us: which of these emails do you think generated the best results?
Sometimes, the most obscure references—okay, maybe not so obscure, depending on your ageand experience with digital communications—can trigger a response in email marketing.In this case, it’s the number 143. Lighthouses
When a campaign involves cascading offers, does presenting them in ascending vs. descending order make a difference? Yes, according to tests done by Alchemy Worx on behalf of cosmetics company