To deliver the highest level of results for our Clients, Alchemy Worx relies on a network of partners including ESPs, Agencies, CDPs, and more. We’ve built strong relationships with our Partners, including Blueshift. That’s why we’re pleased to be among the sponsors of Blueshift Engage, the conference that helps marketers understand how to deliver connected experiences with accessible AI and intelligence.
Founded in 2014, Blueshift helps brands deliver relevant, connected experiences across every customer interaction. Its smarthub cdp uses patented ai technology to unify, inform, and activate the fullness of customer data across all channels and applications. It gives brands all the tools to seamlessly deliver experiences in real-time across the entire customer journey.
Alchemy Worx and Blueshift recently worked together to help PRO Compression, fast-growing D2C brand of premium compression socks, achieve its goals.
After initially growing through digital advertising, PRO Compression wanted to make email the centerpiece of its next level of growth. They chose Alchemy Worx to provide strategy, deployment, and optimization for its marketing efforts.
To ramp up their email efforts quickly, PRO Compression needed a platform that would enable them to grow their database and get more sophisticated with their targeting, offers, and timing. They needed a built-in smart hub and a deep integration with Shopify to gain a deeper understanding of their customers and how they engage with their brands. They also needed AI and predictive capabilities to drive smarter automations and targeting.
To achieve PRO Compression’s email goals, Alchemy Worx recommended Blueshift. Based on prior experience with the platform, we knew Blueshift would meet PRO Compressions immediate needs, as well as support them as they grew, and their marketing strategies became more sophisticated.
With Alchemy Worx’s strategic guidance and the insight and execution capabilities within the Blueshift platform, the PRO Compression team transformed email into their strongest revenue-driving channel. They became more targeted and sophisticated with their email campaigns, combining increased frequency with relevance to drive continued engagement.
Beyond email, the rich, actionable customer insights within Blueshift enabled PRO Compression to improve targeting and segmentation across channels, including digital advertising and direct mail.
Taking advantage of Blueshift’s Advanced Segmentation, Journey builder, Testing & Insights, and Audience Syndication capabilities, enabled PRO Compression to successfully scale its marketing efforts.
The results included a 42% increase in Revenue, 64% increase in total Clicks, 36% increase in AOV, and a 27% decrease in Unsub/Delivered Rate. See the full Case Study.
Partners like Blueshift help Alchemy Worx provide its Clients with the tools they need to be successful. Please join us at Blueshift Engage to learn more about how Alchemy Worx and Blueshift can help you achieve your marketing goals.
Blueshift Engage happens on August 31 in San Francisco, CA. The venue is:
845 Market Street, Suite 450
San Francisco, CA 94103
(Located in Westfield San Francisco Centre)