The importance of being authentic in email at Valentine's Day

Last updated: 
February 4, 2022

Valentine's Day is just around the corner. And it seems like every brand and company wants to get a piece of this holiday. It is easy to understand why. According to the National Retail Federation, US consumers will spend an average of $164.76 on gifts, delivering $21.8 billion in sales to retailers.  

As holidays go, Valentine's Day is one of the most popular occasions to exchange gifts with an estimated 52% of US consumers planning to spend on presents, candy, flowers, and greeting cards between friends, lovers, family members and even business associates. Consequently, brands that want to make the most out of this special day should focus on building authentic relationships through email marketing.

Here are three tips that brands can use to build genuine relationships with customers using Valentine's Day email messaging

1) Think like a human, not a robot.

Do you ever get emails from brands that have no soul? You know the ones: “Dear Customer: Your order has been dispatched and you can expect delivery within 3-5 business days." Not exactly heartwarming, is it?

Email marketing is a powerful channel for brands to build relationships with their customers and prospects. It’s also a channel that lends itself well to the inclusion of a human voice and personality. Make sure your messages are personalized to the recipient and use natural conversational language, not auto-response speech, to deliver your message.

2) Use real people for your images and videos.

We know how hard it is to find that perfect stock photo or video, but the truth is that it’s time well-spent if your photos match your topic and your brand's tone. Doing so can help you make the kind of personal connection that enables you to stand out from the crowd.

3) Boost engagement with subject lines that show your romantic side.

Valentine’s Day is a romantic holiday for couples to rekindle their love for each other. It is also the perfect time for retailers to re-engage with their customers. You can increase the likelihood that your email will be opened if you include a Valentine’s Day theme in your subject line and make sure it sounds personal and genuine.

Valentine’s Day is all about expressing love for your family and friends. It’s also a day to celebrate the people you care about, including your customers. In this article we have shared some tips on how you can be authentic in your Valentine’s Day email messages and build relationships with your customer base. We hope these tips have been helpful! Watch for more tips coming soon in our Valentine’s Day series.

Bonus Tip!

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