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What works best as a guideline for sourcing images for your email creative: “pretty” or “pretty informative”?

Last updated: Oct 18, 2016  admin  

They say a picture is worth a thousand words. But which picture? Here at Alchemy Worx we wanted to test the performance of images that contribute to a recipient’s understanding of the content of an email. Specifically, we wanted to know what works best when sourcing imagery to accompany editorial content – the pretty or the pretty informative?

Which of these images featured on the highest performing version of the newsletter?

Vote now to see which test won, as well as the results from our other image test.

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