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Why Email Marketing is King – Harvard Business Review

In a business world obsessed with gaining more customer intelligence, you would think that email marketing would get more respect. But just look at media spending.

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blogs.hbr.org

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We Test Everything: 143 = I Love You Wins!

Sometimes, the most obscure references—okay, maybe not so obscure, depending on your ageand experience with digital communications—can trigger a response in email marketing.In this case, it’s the number 143. Lighthouses

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