When it comes to email few would argue with the notion that the subject line is, one of if not THE, single most important part of an email. Here’s why: Average open rates are between 15% and 25% range depending on industry, so for the 75% to 85% of recipients who do not open any given email they receive, the Subject line IS the email. No wonder “How do I improve my Subject lines?” is the No.1 email FAQ of all time.
The answer is deceptively simple: TEST!
Read Dela Quist’s White Paper on Subject Line Testing to discover the impact of subject line testing, learn what to optimize, and uncover the Golden Rule for the Ten Things you should regularly test.
