Resources

Our latest news

Blog

COVID-19 or Coronavirus: Which is worse in a Subject Line?

As the current crises began to unfold, I was interested to note that while we started out by calling the disease Coronavirus the name COVID-19 began emerge as the favorite among email marketers for use in Subject Lines (SL). So, a couple of days ago I decided to dig into the Touchstone - which uses Machine Learning to predict Open Rates - to see if I could learn anything of value.

Balancing list growth against your need to know more

Last updated: 
March 5, 2020

When collecting data, many email marketers find themselves torn between the desire to collect as many email addresses as possible - pursuing an acquisition strategy and the need to gather detailed information about each new subscriber - a segmentation strategy.

Optimising Transactional Emails

Last updated: 
March 5, 2020

Many transactional messages are sent as text only - is this a missed opportunity, are they a necessary evil to ensure all legal concerns are covered and guarantee deliverability?

Developing a Content Strategy

Last updated: 
March 5, 2020

One of the most challenging aspects of developing an email programme that delivers results is having valuable content for every message you send. Developing content that delivers value to your subscribers will ensure the long term success of your email marketing activity. Here are some tips for developing your content:

Should you use a WYSIWYG editor?

Last updated: 
March 5, 2020

The pros and cons, and a look at whether a WYSIWYG editor is right for your email campaigns...

How to optimise your emails for search

Last updated: 
March 5, 2020

When people go back to their inbox to retrieve an email, it's usually a very good sign of an intention to engage. So we look at how to make it as easy as possible for people to search through and pull out past emails from you...

Do images make any difference to email success?

Last updated: 
March 5, 2020

Including images in HTML email tends to boost response, right? Here at Alchemy Worx we've always thought so. But now we've decided to put our money where our mouth is and put our theory to the test...

How to run a subject line test

Last updated: 
March 5, 2020

Split testing - an essential part of any marketer's tool box - is particularly suited to email marketing; because the functionality is built into most email platforms and you can get meaningful results almost immediately.

Who'd win in a fight: the dash or the colon?

Last updated: 
March 5, 2020

What's the best symbol to use to separate multiple propositions within a single subject line?

What works best as a guideline for sourcing images for your email creative: €"pretty" or "pretty informative€"?

Last updated: 
March 5, 2020

They say a picture is worth a thousand words. But which picture? Here at Alchemy Worx we wanted to test the performance of images that contribute to a recipient's understanding of the content of an email. Specifically, we wanted to know what works best when sourcing imagery to accompany editorial content - the pretty or the pretty informative?

How many people read Email-Worx on their mobile?

Last updated: 
March 5, 2020

With sales of the new iPhone 4 reaching nearly 2 million, here at Alchemy Worx we wondered - what proportion of subscribers are reading Email-Worx on their mobile now?

Can video imagery help improve click rates?

Last updated: 
March 5, 2020

To video or not to video... can an email with video imagery improve views of video content? We ran a test using our regular Dela-Vision content called '€œTalking Email'€, sending the email with and without video imagery. Our aim was to see whether it really had a positive impact on clicks.

When should I send my email campaign to get the best response?

Last updated: 
March 5, 2020

The pros and cons, and a look at whether a WYSIWYG editor is right for your email campaigns... Using a WYSIWYG editor In theory, WYSIWYG editors should save time, and provide non-technical users with a simple, intuitive way to create HTML email.

Schedule a Call

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.