Holidays Are Coming – Are You Making the Most of September Campaigns?
When I was a kid, the holiday season started when the Hallmark store at the mall set up the ornament display. Now that ornaments go
When I was a kid, the holiday season started when the Hallmark store at the mall set up the ornament display. Now that ornaments go
How one business didn’t just survive – it flourished with Audience Management. The Covid-19 pandemic has presented an unprecedented test for businesses. Given the uncertainty
We are so pleased and honored to hear that MediaPost EIS has announced that our teams at Dr. Scholl’s and Alchemy Worx are finalists for
When I was a kid, the holiday season started when the Hallmark store at the mall set up the ornament display. Now that ornaments go
How one business didn’t just survive – it flourished with Audience Management. The Covid-19 pandemic has presented an unprecedented test for businesses. Given the uncertainty
We are so pleased and honored to hear that MediaPost EIS has announced that our teams at Dr. Scholl’s and Alchemy Worx are finalists for
We’re big believers in data. We do a lot of testing, so that we can confidently predict how best to increase revenue for our clients.
We’re big believers in data. We do a lot of testing, so that we can confidently predict how best to increase revenue for our clients.
The use of AI subject line generators can provide email marketers with more creative options faster than ever. But whether you use AI or humans to create your subject lines, you still must test. Learn how using AI to increase the volume of subject lines tested might impact opens and clicks.
The Challenge Most email marketers have an inactive segment of their file that they treat as radioactive. And for good reason. Addresses of people who
Last week, Alexandre Yale, head of analytics for Alchemy Worx shared a view of the approach we take towards segmentation. We call it Audience Management.
Most marketers approach segmentation backwards, says Alexandre Yale, head of analytics for Alchemy Worx. Usually, what happens is someone will want to send a campaign
As the saying goes, “Timing is everything.” That is especially true when sending marketing emails during pro football’s championship game on Sunday, February 12. With
Email marketing is a powerful channel for brands to build relationships with their customers and prospects. It’s also a channel that lends itself well to the inclusion of a human voice and personality.
Social post copy: Be your authentic brand’s self with these ❤️tips.
With the digital landscape (and customer preferences!) shifting focus toward hyper-personalization, authenticity, and real-time communication, staying on top of trends can be challenging. As SMS
Boxing Day is the first day of post-Christmas sales. It is your last, best chance to clear unsold stock and hit your annual targets. Learn why Subject Lines are key to Boxing Day success and how testing can help.
With Christmas upon us and last-minute shopping reaching its peak, it is getting harder for your emails to capture the attention of customers. Get three tips for using “Last Chance” subject lines to cut through the clutter in holiday inboxes so you can achieve your goals.