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Email Marketing is Color Blind: A Call for Change

This article is part of a larger series that focuses on diversity and equity in marketing through the amplification of Black and racially diverse authors.

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Email & More: Achieving Black Diversity in Email Marketing

Join us for this discussion on Achieving Black Diversity in Email Marketing.

Give your incentives a reality check

Last updated: 
March 5, 2020

Everyone wants a reason to purchase or interact with your brand online, so give them a little incentive... Whether you choose to send specific and triggered messages within your email activity, or use them in your regular communications, incentives are a powerful tool to convince people to open your emails, click through from them, and ultimately make a purchase.

The Curious Case of Roddy the Spam Troll and His Employer Sky's Glass House

Last updated: 
June 17, 2020

Sky News Producer and Data Directive litigation Troll Roddy Mansfield has apparently won his 3rd 'victory' against a brand - in this case, John Lewis, who (soft) opted-him-in for marketing by using a pre-ticked consent box after he had registered his details with John Lewis' website.

A Fresh Look at Winning Trust

Last updated: 
March 5, 2020

When new visitors or existing customers come to your website, you have a very limited time to convince them to part with their email address - and to give you permission to email them.

Balancing list growth against your need to know more

Last updated: 
March 5, 2020

When collecting data, many email marketers find themselves torn between the desire to collect as many email addresses as possible - pursuing an acquisition strategy and the need to gather detailed information about each new subscriber - a segmentation strategy.

Optimising Transactional Emails

Last updated: 
March 5, 2020

Many transactional messages are sent as text only - is this a missed opportunity, are they a necessary evil to ensure all legal concerns are covered and guarantee deliverability?

Developing a Content Strategy

Last updated: 
March 5, 2020

One of the most challenging aspects of developing an email programme that delivers results is having valuable content for every message you send. Developing content that delivers value to your subscribers will ensure the long term success of your email marketing activity. Here are some tips for developing your content:

Should you use a WYSIWYG editor?

Last updated: 
March 5, 2020

The pros and cons, and a look at whether a WYSIWYG editor is right for your email campaigns...

How to optimise your emails for search

Last updated: 
March 5, 2020

When people go back to their inbox to retrieve an email, it's usually a very good sign of an intention to engage. So we look at how to make it as easy as possible for people to search through and pull out past emails from you...

Do images make any difference to email success?

Last updated: 
March 5, 2020

Including images in HTML email tends to boost response, right? Here at Alchemy Worx we've always thought so. But now we've decided to put our money where our mouth is and put our theory to the test...

How to run a subject line test

Last updated: 
March 5, 2020

Split testing - an essential part of any marketer's tool box - is particularly suited to email marketing; because the functionality is built into most email platforms and you can get meaningful results almost immediately.

Who'd win in a fight: the dash or the colon?

Last updated: 
March 5, 2020

What's the best symbol to use to separate multiple propositions within a single subject line?

What works best as a guideline for sourcing images for your email creative: €"pretty" or "pretty informative€"?

Last updated: 
March 5, 2020

They say a picture is worth a thousand words. But which picture? Here at Alchemy Worx we wanted to test the performance of images that contribute to a recipient's understanding of the content of an email. Specifically, we wanted to know what works best when sourcing imagery to accompany editorial content - the pretty or the pretty informative?

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