We Test Everything: Bigger Isn’t Always Better
It’s tempting to assume that you can drive more revenue with a larger discount. That certainly makes sense, and it’s an ongoing challenge to balance
It’s tempting to assume that you can drive more revenue with a larger discount. That certainly makes sense, and it’s an ongoing challenge to balance
For more than a decade, PRO Compression has been a leading D2C provider of premium compression socks. Designed and made in the USA, PRO Compression
Kepets Adds to Alchemy Worx Bench Strength and Commitment to Creating Client Success
It’s tempting to assume that you can drive more revenue with a larger discount. That certainly makes sense, and it’s an ongoing challenge to balance
For more than a decade, PRO Compression has been a leading D2C provider of premium compression socks. Designed and made in the USA, PRO Compression
Kepets Adds to Alchemy Worx Bench Strength and Commitment to Creating Client Success
It’s common knowledge that people open emails primarily by who is in the “from” line. Do they trust the sender? Do they see value in
It’s common knowledge that people open emails primarily by who is in the “from” line. Do they trust the sender? Do they see value in
It’s tempting to assume that you can drive more revenue with a larger discount. That certainly makes sense, and it’s an ongoing challenge to balance
Sometimes, the most obscure references—okay, maybe not so obscure, depending on your ageand experience with digital communications—can trigger a response in email marketing.In this case,
When a campaign involves cascading offers, does presenting them in ascending vs. descending order make a difference? Yes, according to tests done by Alchemy Worx
Alchemy Worx Continues to Boost Strategy Chops Adds Christopher Cooper as Strategy Manager (April 8, 2023, New York, NY), Alchemy Worx, the experts in driving
When it comes to email few would argue with the notion that the subject line is one of, if not the single, most important parts
We’re big believers in data. We do a lot of testing, so that we can confidently predict how best to increase revenue for our clients.
The use of AI subject line generators can provide email marketers with more creative options faster than ever. But whether you use AI or humans to create your subject lines, you still must test. Learn how using AI to increase the volume of subject lines tested might impact opens and clicks.
The Challenge Most email marketers have an inactive segment of their file that they treat as radioactive. And for good reason. Addresses of people who
Last week, Alexandre Yale, head of analytics for Alchemy Worx shared a view of the approach we take towards segmentation. We call it Audience Management.