Dynamic Content: Sony PlayStation
We create 28 different language versions for all our Sony templates.
Each country has its own PEGI age rating, pricing and relevant images. Depending on the content, messaging cannot be a direct translation but has to be tweaked to be relevant for certain countries.
We are able to deploy multiple campaigns each week for Sony PlayStation due to an automated script that we created in house.
31 versions can be created in less than 5 minutes.
A PHP script is written that automatically imports all language versions into the template creating all email messages.
31 different language versions are automatically populated and created within a day.