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We Test Everything: Bigger Isn’t Always Better
It’s tempting to assume that you can drive more revenue with a larger discount. That certainly makes sense, and it’s an ongoing challenge to balance
We Test Everything: 143 = I Love You Wins!
Sometimes, the most obscure references—okay, maybe not so obscure, depending on your ageand experience with digital communications—can trigger a response in email marketing.In this case,
We Test Everything: Surprise Plot Twist for Cascading Offers
When a campaign involves cascading offers, does presenting them in ascending vs. descending order make a difference? Yes, according to tests done by Alchemy Worx
Alchemy Worx Welcomes Christopher Cooper
Alchemy Worx Continues to Boost Strategy Chops Adds Christopher Cooper as Strategy Manager (April 8, 2023, New York, NY), Alchemy Worx, the experts in driving
Maximize The Value Of The Most Impactful Test In Your Toolbox
When it comes to email few would argue with the notion that the subject line is one of, if not the single, most important parts
Money Stats: Research that can help drive revenue
We’re big believers in data. We do a lot of testing, so that we can confidently predict how best to increase revenue for our clients.